LinkedIn in B2B: The 3 most common mistakes — and how to avoid them
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Why is that — and how do you do it better?
“We post regularly — but nothing happens. ”
I hear this or something similar all the time in conversations with managing directors and
- There is a profile.
- There are a few contributions.
- But no inquiries. No conversations. No leads.
The 3 most common mistakes (and what you should do instead):
Mistake 1: Content without a clear goal
It is often simply posted what “is there” right now — without connection to the target group.
Tip: Post content that really helps your customers get ahead in their everyday lives. Think in terms of solutions, not in terms of achievements.
Mistake 2: No next action
A lot of posts end... just like that. No CTA, no conversation starter, no invitation to interact.
Tip: Ask a specific question or give a simple call to action. This is how conversations arise — not through silent likes.
Mistake 3: Everything happens manually
Connections, messages, follow-ups — everything is done manually. It eats up time. And often stays lying down.
Tip: Use tools like CompleadLy to automate your LinkedIn acquisition — GDPR-compliant, efficient, and visible.
What you should bring with you:
Linkedln works — if you use it systematically.
With clear content, genuine exchange and the right tools, Linkedln goes from a time waster to a growth channel.
What did you notice in particular about the LinkedIn content of others?
👇 Share your experiences — I'm looking forward to seeing you!
