3 trust boosters that can double your completion rate.
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My Problem...
Last year I had a conversation with a dream client.
Clear need. Clear solution. No doubt about the added value.
And yet, in the end, it came:
“Sounds exciting — I'll get back to you. ”
Do you know that?
You give everything in the conversation — but something is missing.
I later realized:
- It wasn't the offer.
- It wasn't the price.
- It was trust.
And I asked myself:
How can I systematically build trust before the customer leaves?
Here are 3 things that made the difference for me:
1. Mini-social proof before the interview
📌 Send a short case study or a customer quote before the call, for example.
This is how the conversation starts with an advantage of confidence.
2. Actively address uncertainties
📌 Instead of small talk at the end:
“What would have to happen so that you can make a good decision? ”
This creates closeness and makes you tangible.
3. Incorporate a micro-commitment
📌 Enable a small yes while still on call:
“Would you like access to the test phase? ”
Small promises pave the way to a big decision.
Conclusion:
Trust is not created by chance — it is created by small, targeted signals.
Anyone who consciously designs this has fewer open offers and more genuine deals.
👉 What works for you to build trust in a sales pitch?
Share your best tip in the comments.
I'm excited!
#BuildingTrust #SalesTips #ClosingRate #B2BSales #ClientAcquisition
