Your offer is good, but no one gets in touch or buys
.png)
Why trust comes above everything
When someone discovers a new product or service, they first think: “Does it really work? Is that for me? Can I believe the person behind it?”
This is exactly where building trust starts. People rarely make rational decisions — they are looking for security, orientation and a good feeling.
The good news is that there are numerous adjustments to create this trust. You don't have to use them all — often that's enough one element. The only important thing is that they must be visible.
12 concrete ways to back up your offer
1. Your own story
Tell openly how you achieved your goal yourself — for example, whether you reduced your weight, set up a business or led a team. When your audience sees: “You used to be exactly where I am today”, credibility increases enormously.
example:
Do you offer coaching for more visibility on LinkedIn? Then tell me how you built up your first 1,000 followers yourself — and what you did wrong.
2 Social proof by others
Results from others are worth their weight in gold — especially when these people are similar to the target group. Short quotes, before-and-after comparisons or success stories make the result tangible.
example:
“Lisa had 0 customers via LinkedIn — after 3 weeks with our process, she had 4 initial meetings with her desired target group. ”
3. Positive reviews
The more satisfied customers, the stronger the effect.
Even without evaluation texts, you can give numbers: “More than 300 people have completed our training. ” Oder “Over 1,000 hours of experience with sales meetings in exactly this sector. ”
It works — because it shows that you're getting results regularly.
4. Certificates & Awards
Qualifications don't have to be boring. An IHK certificate, an accreditation, a degree or an approved procedure — all of this can make your offer look more reputable.
example:
“Certified negotiation trainer (IHK) specializing in medium-sized B2B sales. ”
5. Data, figures, studies
Some people need hard facts. Studies, statistics or key figures support your statements and provide a rational foundation.
example:
“According to a Hubspot study, 37% more people respond to LinkedIn messages with clear relevance. ”
6. Recommendations from experts
When experts from your environment publicly say: “This person knows their craft”, then it works. A short video or LinkedIn post from someone with authority can add value to your offer.
7. Unique features or methods
When you use something that no one else has — or work in a way that is significantly different — that sparks curiosity. It can also be a process or a tool.
example:
“Our 5-step method was developed specifically for solo self-employed people who have little time but big goals. ”
8. Prominent testimonials
If well-known people publicly show that they trust your offer, it can be extremely effective — provided that it looks credible and not bought.
example:
A successful industry influencer shows in their story that they use your advice — this can have more impact than any ad.
9. A real guarantee
A value proposition with risk assumption shows that you yourself believe in your offer. Money-back guarantees or clear promises of success build trust — if you keep them honestly.
example:
“If you haven't had a single conversation with a potential customer after 4 weeks, you'll get your money back — without discussion. ”
10. Clearly identify pain and problem
Many offers fail because they are too abstract. The more precisely you describe your target group's everyday life and inner questions, the more they feel understood — and see you as a suitable solution.
example:
“Do you feel like you're writing into the void on LinkedIn? No likes, no inquiries, no feedback — even though you know you're good at it? ”
11. Trust from independent third-party sources
If you are quoted in specialist media, are a guest on podcasts or appear at the top of Google for certain terms, that is a strong signal.
example:
“First place on Google on the subject of 'LinkedIn Strategy for Real Estate Brokers' . ”
12. Live insights and real examples
When you can show your results directly — in a demo, a video, or a real customer recording — that often has the strongest effect.
example:
Are you on a sales pitch? Then play a real recording where one of her colleagues is on the phone with a fresh lead. Then the question: “Would you make a call like this if we brought you exactly these kinds of contacts? ”
conclusion
You don't need big words or glossy marketing. People choose you when they realize: “It's real, it works and I can rely on it. ”
Use the elements mentioned specifically — not excessively, but in a way that suits you.
Just 2-3 well-placed documents can make the decisive difference — and turn a “maybe” into a “yes.”
